With mishegoss-a-plenty shakin' in the Bronx, it's hard not to think of ol' George Steinbrenner. Here's Tony Kornheiser's classic 1978 New York Times Magazine profile, "That Damn Yankee":
...Crucial to Steinbrenner’s character. He does not lie, he says. He demands loyalty, and he gives loyalty. He demands hard work, and he gives hard work. Uppermost is the belief in the system.
This leads to a personal theory about George Steinbrenner.
It is the Blue Spotlight Theory.
It holds that newspapers are printed in black and white, and black is a hard and fast color. George Steinbrenner does not photograph well in black and white. Blue is his favorite color, his best color. It is said that under a soft blue light a Phyllis Diller can look like a Phyllis George.
Steinbrenner carries a metaphorical soft blue spotlight around with him, and plugs it in and shines it on himself when the questions get hotter than he cares for. Half the time he shines it on himself on the record. Half the time he shines it on himself off the record, not for print. This system gives him the upper hand; he controls the rules. His sides of the stories are fascinating. They are also unprintable. The reporter deals in black and white; Steinbrenner speaks fluent blue.
“He’s a man of his word,” says Catfish Hunter, whose guaranteed contract makes him immune from retaliation. “Even though a lot of times you have to get it in writing to make sure of it.”