From Stanley Woodward's great memoir, Paper Tiger, here's how the legendary newspaper editor lured Red Smith and Joe Palmer to the New York Herald Tribune:
The first move I made was to attempt to get John Lardner to write our column. The first time we discussed it we renewed the old crap game argument and got nowhere. The second time I took along our publisher, Bill Robinson, and the talk was more businesslike. We met Lardner several other times but couldn’t come to terms with him. The fact was he didn’t want to write a newspaper column and kept making difficulties. So we dropped him, reluctantly.
Even before we talked to Lardner I had been scouting a little guy on the Philadelphia Record whose name was Walter Wellesley Smith. This character was a complete newspaper man. He had been through the mill and had come out with a high polish. In Philadelphia he was being hideously overworked. Not only did he write the column for theRecord but he covered the ball games and took most other important assignments.
We scouted him in our usual way. For a month Verna Reamer, Sports Department secretary, bought the Record at the out-of-town newsstand in Times Square. She clipped all of Smith’s writings and pasted them in a blank book. At the end of the month she left the book on my desk and I read a month’s work by Smith at one sitting. I found I could get a better impression of a man’s general ability and style by reading a large amount of his stuff at one time.
There was no doubt in my mind that Smith was a man we must have. After I’d read half his stuff I decided he had more class than any writer in the newspaper business.