"If the Beatles meant a lot in England, they meant very much more in America," wrote Nik Cohnin his brisk, entertaining history of Rock n Roll, Awopbopaloobop Alopbamboom: Pop from the Beginning. "They changed everything. They happened at a time when American pop was bossed by trash, by dance crazes and slop ballads, and they let all of that bad air out. They were foreign, they talked strange. They played harsh, unsickly, and they weren't phoney. Just as they'd done in England, they brought back reality."
Cohn spent 7 weeks in the spring of 1968 writing his tour de force of pop music. He had just turned 22. "My purpose was simple," he remembered years later, "to catch the feel, the pulse of rock, as I had lived through it. Nobody, to my knowledge, had ever written a serious book on the subject, so I had no exemplars to inhibit me. Nor did I have any reference books or research to hand. I simply wrote off the top of my head, whatever and however the spirit moved me. Accuracy didn't seem of prime importance (and the book, as a result, is rife with factual errors). What I was after was guts, and flash, and energy, and speed. Those were the things I'd treasured in the rock I'd loved."
What do I say? They're good. They have talent and Lennon/McCartney are the most inventive, wide-ranging and melodically ingenious writers pop has produced. They've added whole new dimensions to pop, they have introduced unthought-of sophistications, complexities and subtleties. And Sergeant Pepper's Lonely Hearts Club Band,their best album, really was quite an impressive achievement.
For all this, I don't enjoy them much and I'm not at all convinced that they've been good for pop. So all right, the Beatles make good music, they really do, but since when was pop anything to do with good music?
Sergeant Pepper was genuinely a breakthrough—it was the first ever try at making a pop album into something more than just twelve songs bundled together at random. It was an overall concept, an attitude: we are the Lonely Hearts Club Band, everyone is, and these are our songs. It was ideas, allusions, pastiches, ironies. In other words, it was more than noise. Some of the songs were dire (Lucy In The Sky With Diamonds, She's Leaving Home, Within You Without You) and others were pretty but nothing (When I'm 64, With A Little Help From My Friends)and a few really worked out (Lovely Rita, A Day In The Life, I'm Fixing A Hole and Sergeant Pepper itself). In any case, the individual tracks didn't matter much—what counted was that it all hung together, that it made sense as a whole. Added up, it came to something quite ambitious, it made strange images of isolation, and it sustained. It was flawed but, finally, it worked.
So, if Sergeant Pepper passes, what am I grousing for? Well, it did work in itself, it was cool and clever and controlled. Only, it wasn't much like pop. It wasn't fast, flash, sexual, loud, vulgar, monstrous or violent.